The Cosmetify Index ranks beauty brands from around the World on factors such as their social reach and engagement.

The latest Cosmetify Index has been released, which covers July to September 2020.

Cosmetify have ranked: Hottest Brands, Most Powerful Influencers, Rising Stars, Social Following, and Sustainable Brands.

Hottest Brands

Based upon Instagram followers, Instagram engagement, Instagram mentions, Google search volume and change in search volume; Cosmetify have ranked 200 beauty brands. The top five are: 

1. Huda Beauty
2. Anastasia Beverly Hills
3. MAC Cosmetics
4. The Body Shop
5. Florence by Mills

Most Powerful Influencers

Cosmetify ranked Influencers based on follower counts Instagram and YouTube, and on how much money they could potentially be earning from their sponsored posts. The top 3 Most Powerful Influencers:

1. Huda Kattan
2. James Charles
3. Bretman Rock

James Charles for Vogue Portugal | Image credit: Marcus Cooper

Rising Stars of Beauty 

These have been ranked by Cosmetify based on the increase in interest over the last three months.

1. Pür
2. Kitsch
3. Merci Handy

Most Popular Sustainable Brands

Cosmetify say that: “With the beauty industry having a large carbon footprint, we also wanted to highlight some of the sustainable brands that our users at Cosmetify have been loving the most in the past three months, as more and more of us make a conscious effort to reduce our impact on the planet, especially when it comes to our beauty routines.”

1. Origins
2. Liz Earle
3. Weleda
4. Rituals
5. Burts Bees

Who are the World’s most popular beauty brands? 

Cosmetify have analysed different country’s favourite beauty brands. The Body Shop and Yves Rocher rank joint number 1 in the world, with them both being favoured in 31 countries.

Cosmetify Index Most Popular Brands By Country

Find the full Cosmetify Index for Q3 here.