Known as the ‘Oscars’ of the fragrance industry, the 29th annual Fragrance Foundation UK Awards 2021 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration after the unprecedented of times of the last 18 months.

So, who took home an award? 

Media Campaign

•  Playboy – Make the Cover

Design & Packaging

•  Formula 1 Fragrances Engineered Collection

Interior Fragrance

•  Diptyque – Moonlit Fir

Independent Fragrance

•  Floral Street – Arizona Bloom

Perfume Extraordinaire

•  Matiére Premiére

Readers’ Choice

• Chanel – Coco Mademoiselle Eau Privée

People’s Choice

•  Chanel – Coco Mademoiselle Eau Privée

Newcomer

•  Nakuna Helsinki

Innovation

•  Floral Street – Scent School in a Box

Limited Distribution – Women

•  Byredo – Unnamed Limited Edition

Limited Distribution – Men

• Byredo – Unnamed Limited Edition

Online Retailer of the Year

•  The Perfume Shop

Retailer of the Year

• Harrods

Best New Fragrance – Women

•  Tom Ford – Black Orchid Valentino – Voce Viva

Best New Fragrance – Men

• Carolina Herrera – Bad Boy

Ultimate Launch

•  Armani – Giorgio Armani My Way

Click here to find out more about the Fragrance Foundation Awards.