Snapchat and Gucci Beauty have teamed up to launch a new Portal Lens.
The partnership is part of the marketing promotion for the new Gucci Bloom Profumo di Fiori fragrance.
Image credit: Gucci Beauty/Snap Inc.
Gucci have been utilising technology and AR to target a younger audience, as well as to offer an immersive experience. The Lens will be available to Snapchat users for a limited time as part of the promotional period, with the company stating that it “blurs the lines between two universes, Profumo di Fiori explores the true heart of Bloom, offering an exploration of imagination, freedom and identity mirrored by the radiant floral signature of the new scent.”
